Over the past few months we have been super busy getting ready to bring you ‘Pans for Life’, our collection of short, innovative films, showcasing how our pans truly perform and how they stand up to our competitors. It can be easy to make claims about the performance of cookware in the kitchen and we believe it is time for cookware brands to stand up and be counted. For the first time our foodie fans everywhere can see for themselves the rigorous testing that takes place in Circulon factories across the globe. We’re thrilled to share our films here with you for the very first time!
For more than thirty years, Circulon cookware has been uniquely crafted with its revolutionary 3-layer Premium Total non-stick system of circles. Our innovative, non-stick system is integral to every single Circulon product and truly sets it apart from other cookware brands. In fact, we are so confident of our products’ performance that we offer a unique, hassle free lifetime guarantee. If you’re not happy with the non-stick performance of your pan, we will replace it completely free of charge.
Renowned for their non-stick system and unique hi-low groove technology, our pans go through an intense thermal performance test, demonstrating how they heat up to 20% faster than other brands and importantly with no hot spots. The pans’ non-stick performance is also put to the test with the stickiest foods and the fried egg test, showcasing that they are 15 times more durable and last 20 times longer than the closest competitor when it comes to wear and tear.
Next our pan handles are put through their paces in a tough durability test whilst the glass lids are tested with heavy weights to showcase how shatter resistant they really are.
Through hundreds of dishwasher cycles, tests show that our pans are truly dishwasher safe unlike other brands who simply claim to be, lasting three times longer than their closest competitor. Our Circulon pans go through the toughest tests to ensure the best performance every time and our collection of films highlight how robust they really are. The reliability and performance of our cookware means foodies everywhere will be cooking with confidence for years to come, meaning they really are Pans for Life.
To launch ‘Pans for Life’ we’re excited to announce that we’ve been working with a group of talented foodies who have been tasked with putting our Circulon pans to the test. Through their delicious recipes you can see for yourselves how our pans really do stand the test of time. Over the next few months we’ll be sharing their culinary creations here. Don’t forget to also follow us on Facebook and Instagram to find out how they got on! Watch our full collection of films here to see our Circulon pans in action!